PartyGaming is likely to launch an advertising campaign for its new PartyCasino site in U.S. despite of the fact the U.S. laws consider it an illegal activity.
PartyGaming, the largest online gaming operator, is intent to launch campaign in order establish its new online gaming website, PartyCasino, as a strong brand.
The group is likely to spread its campaign across Europe and North America. The website was launched earlier this year following a huge success of PartyCasino, and it offers as many as 39 games including black Jack and slots.
The group seems to be hell-bent over marketing it through internet, television, radio, newspapers and sponsorship deals despite legal deterrence.
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