The last Grammy and Golden Globe did not receive overwhelming euphoria from the advertisers and keeping this in mind The Academy of Motion Picture Arts and Sciences and ABC it seems don’t want to spare a single medium left. To make the March 5 Academy Awards night an advertiser’s delight the officials are spending unheard amounts on cable, print, radio and outdoor promos to promote the event.
As some of this year’s nominees are not exactly those heavyweights mass appeal stars, some believe that the show may get a lukewarm response from the people of America as well as advertisers.
Via [Variety]
