This print advertisement campaign was launched by the ORO Verde The Rain Forest Foundation in an attempt to make people aware destruction of tropical rain forests due to cutting down of trees. The campaign aims to urge people to take vow that the will not be a part of this on-going destruction of the rain forest and consequently contribute to protect it. The advertisements are showing some human actions being carried out in the rain forest that have caused destruction of forest and its habitat. The advertisements have a coupon on its right lower portion to be field by people where they would repeat their claim that they would contribute to stop destruction.
The presentation of the campaign is certainly not that impressive and it remains unanswered whether it could be thought provoking for people. The idea of the campaign too draws resemblance with another campaign launched by GreenPeace in recent times. The text of the advertisement reads, ‘Yes, I want to protect the invaluable variety of life in the tropical rain forest’, which envisages to take commitment from people. The campaign was developed by Ogilvy, Frankfurt, Germany.
Via: Ads of the World
