The ever growing affectivity of online advertising gets the attention of retailers and merchandisers also. So, we can safely say that ‘attention, interest, desire and action’ packed this advertising model successfully (hope so)brings in a new segment from the market. Bandwagon effect, isn’t it.
So, why this move?
“gaining access to a larger audience. Not everyone is going to an advertiser’s site or searching for a particular business or product. Rich media merchandising can bring an advertiser’s products to targeted consumers at every top Web publisher, whether the site focuses on news, gaming, sports, health, entertainment or other topics. With product demonstrations built into the ad itself, the consumer can spend time interacting with the brands while remaining on the page on which the ad appears. That makes the ad less intrusive and more welcoming. And, of course, the consumer has the option of clicking the ad and visiting the Web site for more information.”
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