Internet advertising, in U.S., is all set to surpass $16 billion this year with additional growth forecast in coming times, revealed eMarketer in New York. eMarketer is expecting Internet advertisement spending to rise by six percent in the year 2006 to touch $16.4 billion mark compared to last year. The Internet ad spending clearly is clearly increasing at the cost of traditional media. Traditional media such as TV, radio and newspapers is struggling to raise their ad revenue as there is almost negligible or declining growth rate in ad revenue.
Further, the firm anticipating that Internet ad spending will continue to mark its remarkable growth trajectory in the time to come. eMarketer further predicts that the online ad spending will rise by nearly 19 percent in the year 2007 whereas the ad spending in all media would rise at 1.4 percent. For the year 2008, the reports suggest that the online advertisement would surge ahead at the rate of 22 percent in comparison with three percent for all media.
The rosy picture can be drawn comfortably for the online ad spending as companies still spend a small portion of their media budget on the Internet. According to the report, Internet will consume six percent of all ad spending in the year 2006 and the online ad revenue is likely to rise by eight percent by the year 2008 surpassing the market share of radio industry.
Read
