Is this a true paradigm shift? I wonder. Omega, the exclusive watch brand who earlier successfully (or not so?) roped in super celebrities like Nicole Kidman, Michael Schumacher, Ernie Els, Ian Thorpe, Cindy Crawford now still wants to rely on icons, but in a lesser manner. It wants to get in faces that may not be as successful as the above names but are enough equipped of to deliver the message with a bang.
I wonder who’ve been benefiting from the earlier campaigns.
The think tanks of luxury watch makers may get in some good casting directors from Hollywood for the purpose.
