Well, without much argument, this has been an impressive campaign, but the sad news is that the Cannes festival disqualified it because it had been entered in the award show last year. Ogilvy Mexico, the creative brain behind the campaign, gropes for statements.
The campaign for Scrabble had been selected for the Press Grand Prix. But realizing that the same ads were entered into the award show last year, the prize went to AlmapBBDO in Brazil for a Billboard magazine campaign.
The Billboard campaign (its tagline reads-Music. See what it’s made of.) featured portraits of famous musicians created out of small, pixel-like images of other musicians who had influenced them.
Via: Realtime Cannes
