By the way, Off! Is a good name for a mosquito repellent. This print campaign for the product promises you protection from those tiny, irritating terror creatures.
The campaign developed by DraftFCB, Guaynabo, Puerto Rico, says- Make yourself invisible to mosquitoes.
The ads show people in camouflage from mosquitoes.
The approach is not so fresh, and I feel that it is a bit forced. The basic message has been tailored inappropriately for the sake of the concept. The product makes you invisible from the mosquitoes?
CREDITS
Advertising Agency: DraftFCB, Guaynabo, Puerto Rico
Executive Creative Director: Ricky Soler
Art Director: Juan Sostre
Copywriter: Pedro Pérez, Ricky Soler
Illustrator: Juan Sostre
