Total revenue of New York Times Co. has been chopped down by 2.9 percent in October compared with the corresponding month last year. Contributing to the falling revenue, advertising revenue of the company fell by 4.9 percent due to weaknesses at The New York Times and The Boston Globe.
The recent declining trend in advertising revenue has been sparked of by low advertising in movie, telecommunications, hotel corporate and auto sectors. However, Retail advertising has been considerably up to prevent the situation for being worse.
Earlier, the New York Times Co. had made remarkable progress in Internet advertising as it grew by 17.2 percent. However, Internet ad revenue for the Times Co.’s three media group, The New York Times Media Group, New England Media Group and Regional Media Group, rose 29.4 percent in October.
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