Pulp Fiction star Uma Thurman is been replaced by sensuous Brazilian super model Gisele Bundchen as the new face of luxury goods label Louis Vuitton. Uma Thurman for past two seasons worked as the brand endorser for this French Fashion house.
We wonder why the actress has been replaced by the leggie Brazilian. Designer Marc Jacobs of Louis Vuitton said in FemaleFirst, ‘We just wanted a fashion icon more than the celebrity thing. I certainly feel that Gisele is iconic and recognized all over the world as Gisele.’
If not properly used celebrity endorsement can put a company in a hot sup. Sometimes it can be an unfortunate distraction for a brand of any segment and being shouted down by the more powerful star power. The poor brand loses its value in the bargain. We don’t know what exactly went wrong or what value Louis Vuitton possibly could not attain from Uma Thurman but that’s the name of the game…Louis Vuitton earlier has been endorsed by Jennifer Lopez, Christina Ricci, Scarlett Johansson. I’m sure the lady wont feel disappointed.
