After playing the lottery for 26 years. Big Joe (now Sir Joseph) won. In other words: … In other words: Beer!
The weather man was wrong again. In other words: …In other words: Beer!
The executive board went to a resort hotel to take part in a series of talks. In other words: … In other words: Beer!
This is of course an amusing advertisement campaign undertaken to promote Nova Schin Beer. The campaign has taken a humorous take on the several activities, which is only directed towards beer. The ad has displayed a remarkable work of the art direction that has certainly helped the campaign to be engaging and compelling. However, at few points there are difficulties to link the ad with the appropriate relevance of the product.
And if the overall campaign is taken into consideration one has to stress on his eye to get to the bottom of the campaign. Moreover, the saving grace seems to be the classical copy used in the advertisement and a hilarious portrayal of the real meaning of the text.
The campaign was launched under the heading ‘In other words’. The campaign was created by Famiglia, Sao Paulo, Brazil.
Via Twenty Four
