That is a fact. Even some so-called long lasting marriages are founded on helpless messed-up adjustments. Here, Pattex glue banks on a happy and long lasting marital relationship for their new print ad.
The print ad, created by IMELDA OGILVY, shows a happy old aged couple and says- long lasting glue.
The metaphorical character of this advertisement, however, seems to be a bit forced one. But, we canât write off this concept as an average one. The art-direction indeed helps to convey the message more clearly.
Via: Coloribus