Nokia N series after its first successful run with CNN International’s “The Scene” going to sponsor the second version of it as well. After first series was aired in last September, which CNN considers to be one of its most successful interactive series ever, received more than 20000 votes on the very first week where people nominated their favorite city and personality.
“CNN Ad Sales has seen strong growth in TV and online revenues in 2005. The Nokia renewal is a real vindication of our success at delivering truly integrated packages which work. The CNN audience is platform agnostic and demands global, 24/7 access. We see more advertising partnerships developing in 2006 which will exploit that.” added Jonathan Davies, CNN International Ad Sales
Nokia’s slogan “See New. Hear New. Feel New” blends perfectly with the content of the weekly series.
Via [Strategiy]
