This ad for association of smoker awareness, developed by Neogama/BBH, Brazil , conveys its message through clever visualization.
The print ad features a calendar where only burned holes are there instead of dates. But what we can see from 31st May the dates are clear. This clever visualization indicates the message of no-smoking.
The message reads- Today is the World No Tobacco Day.But it shouldn’t just be today.
CREDITS
Advertising Agency: Neogama/BBH, Brazil
Art Director: Daniel Leitão
Copywriter: Silvio Amorim
Creative Directors: Márcio Ribas, Wilson Mateos
Executive Creative Director: Alexandre Gama
Art Buyer: Mariah Bayeux
Photography: Shutterstock
Digital Retouch: Alexandre Correa
Artwork: Edgar Lopes
Producers: Daniel Terlizzi, Kiyoshi Takahashi
Account Managers: Luiz Tosi, Andreia Tecchio
Advertiser’s Supervisor: Mário Albanese, Luiz Carlos Martins Mônaco
See also: 25 ads you should see before you light up another cigarette
