This is the latest print advertisement campaign titled all star game to promote Nike shoe lines. The advertisement has been centered around toughness of the product as it is has depicted two basketball players whose bodies are made of what we consider rock solid. One of those players has been made of bricks (collectively a wall) and the second one’s body has been made of trucks and its parts.
However, both the players are playing basketball under the light of full moon, perhaps depicting the softer and soothing side of the products. Nevertheless, depiction of rock solid men is fantastic. They have been named 30 walls and 34 trucks.
The most striking part of the campaign is its art direction which has certainly helped to present the basic idea in an unbelievable manner. The ad has been created by DDB, Paris.
Via Best Ads on TV
