Newspaper sub editors have understood the fact that they should go beyond common practice of headline writing where they basically write for two kinds of audiences- fickle readers and nitpicking editors.
Today, they know it for sure that a third important factor has arrived, that sub editors need to write for software programs that combs the web and analyses and ranks online news articles for search engines like Google, Yahoo and MSN.
Newspapers are learning to write for search engines and they start giving importance to headlines that are keyword rich and targeted towards keyword that people are searching for on the web.
So, now journalists on one side have to write a catchy and funny headline so to pull readers into a story. And on other hand, they also have to write key word sprinkled story, so that people who are searching against keyword, hit you on the front page of a search engine.
Why not they create an entire new edition for web?
This Boring Headline Is Written for Google
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