First of all, let me make you sure about what the term ââwalk the dogâ means here, to erase your naughty daughts, if any.
In Newcastle, the beer is often called ‘Dog’ (or simply ‘Broon’). The ‘Dog’ name comes from the euphemism “I’m going to walk the dog” – meaning “I’m going to the pub” – and was further popularised by a 1980s advertising campaign. So says Wikipedia.
Itâs about a funny promotional effort for Newcastle Brown Ale, which was performed near the premises of the Great American Beer Festival. As Newcastle is from England, the brand wasn’t allowed inside. So, Emporia Brand Communications developed a noticeable and funny stunt- they tasked 25 people to ââwalk the dogââ
These people, who wore “Walk the Dog / Newcastle” shirtsââ walked invisible dogs infront of and inside the festival. These invisible dogwalkers chased bikes and interacted with the public and distributed flyers.
Via: Denveregotist
