This is another interesting TV advertisement launched by Australian company Natures Organics to promote its environmentally friendly shampoo. The campaign aims at establishing that most of the women are blind while selecting shampoo for themselves as most the shampoos are derived from crude oil while this product is derived from plants. The advertisement is interestingly showing women walk around with their hair back to front, covering their faces in order to depict their blindness while opting for a non-environmental friendly shampoo.
The voiceover of the advertisement says, ‘Some of us are so focused on our hair that we’re blinded to the fact that most shampoos are derived from crude oil. Organic care is different. It’s derived from plants so it helps keep your beautiful as well as our environment. Organic Care. Does your hair care?’
The presentation of the advertisement is very simple and conveys the message dead straight with no ambiguity and an extensive voiceover makes everything apparent. The advertisement was created by CHE, Melbourne.
Via Duncan’s TV
