This advertisement campaign to promote Sri Lanka tourism is greatest example of remarkable visual language. The ad has used serenity of the sea and stunning landscapes in conformity of different sanctuaries, the Sri Lankan tourism is promoting. Every photograph reflects the image of a specific creature in order to promote the sanctuaries. The ad campaign has extraordinarily used the stunning natural landscapes.
Moreover, there was almost no room for art direction but finding out these natural sites in compliance with the idea is of course difficult. The campaign evidently revolves around the perfect photography. The agency behind this is JWT, India & Sri Lanka.
Via Ads of the World
