Nando’s had launched a campaign in 2006 to introduce Nando-fix, a fictitious patch that people wear to suppress their desire in case if they cannot get Nando’s. The idea clicked and was worked remarkable and it encouraged launching another product in the series, Nando-fix gum. The first advertisement is showing different people satiated and no more longing for Nando’s while using Nando-fix. While the second ad featuring pole dancer, efforts to emphasize the product benefit.
Moreover, the advertisement is quite confusing as it has incorporated too many layers in it. The second advertisement has shown a tag line that’s reads, ‘Nandos Fix now not available at Nandos’ to underline the fact that people will now be desperate for the product and they will not be able to suppress it as well. The advertisement campaign was developed by Che, Melbourne.
Via Duncan’s TV
