MySpace’s atypical design lets user click extra number of pages each time he accesses the site. People believe with a superior interface MySpace, which displays more pages every month than anyother web portal except Yahoo, might get into his destination page with not more than a third page view. So, if advertisers don’t want to shell out more than 10 cpm for ad impressions you can’t blame them.
Rupert Murdoch to sell more than one billion pages each day is giving bargain basement rates to advertisers. And the real challenge lies in tackling extremely fickle teenagers and college students and makes the ads on MySpace effective.