My Beach, the ad campaign will cost Myrtle Beach Area Chamber of Commerce a cool $ 160,000 now. So after ‘Virginia is for lovers’ and ‘What happens in Las Vegas, stays in Vegas’ you have one more powerful ad campaign which is expected to set the tone this year for visitors who are otherwise reluctant to go out for reasons like economic uncertainties and higher gas prices.
The target is to grow the number of visitors from 14 to 20 million. With this first ever branding campaign Myrtle Beach wishes to build a brand which can take on Virginia is of lovers in recall value in near times.
