Mr WizeR is all set to endorse WagonR, Maruti Suzukiâs hatchback car. No, Mr WizeR is not a film actor or celebrity. He is a cartoon character, the mascot of Maruti Suzuki.
The name WizeR comes from the brand name, WagonR and his inherent trait, ‘wise’. Because Mr WizeR is a character who has been depicted as wise and practical and his colleagues and friends often look to him for advice.
The cartoon strip which appears every Friday, on the business page of The Times of India will also be seen in blogs, online virals and TV campaigns. The idea has been conceptualized by Times – Red Cell & Auto Vertical, Lintas Media Group, the AoR on Maruti Suzuki.
Via: afaqs
