Paul, the psychic-octopus that rose to stardom with its accurate predictions of world up football results, has started his advertising career by endorsing for a German supermarket chain. Besides, this eight-legged celebrity has reportedly received more than 160 endorsement offers, including a book deal.
In its recent print ads for the German supermarket chain Rewe, Paul is shown selecting a Rewe box.
It seems that Paul is going to smile all the way to the bank. Besides the book deal and a plush toy contract, it is all set to promote England’s bid for the 2018 World Cup with David Beckham.
However here is distasteful piece of irony served unexpectedly: On Rewe’s own website, the Cologne-based supermarket calls octopus “tasty” and says that “especially coveted are their meaty arms, which also come deep-frozen and pre-fried.
Via: Spiegel
