‘Mr Knowitall is all set to promote Samsung Mobile. As part of its new marketing campaign the mobile company has created ‘Mr Knowitall’ to educate consumers on the benefits of its innovative integrated social messaging service, Samsung Social Hub
In this novel initiative, the campaign demonstrates how the character knows everything about everyone, because he use Samsung Social Hub,, which helps you integrate all your social networks together.
Samsung Mobile’s ‘Mr Knowitall’ campaign can be seen at www.mrknowitall.com.au.
CREDITS
Creative Director: Joshua Rowe
Art Director: Alex Booker
Copywriters: Mitch Alison, Matt Weston
Producer: Leia Collingwood-Smith
Group Account Director: Mark Timmins
Via: Campaign brief
