Previous advertising efforts to help the homeless:
Donât forget them amid merry making
An emotional ad campaign depicting perils of homeless and poor in France
This ambient effort from Motz, developed by glow Berlin, tries to show how important the homeless paper Motz is to the Berlin homeless. The effort urges the people to buy the homeless paper motz , to help the homeless people. As part of the initiative, they cut a coat from the paper.
CREDITS
Advertising Agency: glow Berlin, Germany
Creative Director: Johannes Krempl
Art Director: Carmen Gebhardt
Copywriter / Illustrator: Anthony Cliff
Photographer: Stefan Brockmann
Via: Pixel pasta
