Monster.com has launched this extensive ambient and print advertisement campaign in Hong Kong to promote its job portal. The idea seems to be highlighting the fact that the online agency helps people to find their right job if they are caught in wrong jobs. Therefore, it signaling towards the fact that it helps finding job suitable with the abilities of the job seeker, so he can deliver his best at the firm. The advertisements are showing amusingly how people with different abilities are caught in wrong jobs.
The presentation of the campaign is not only attention grabbing but also effective and impressive. Few experts are arguing that the campaign is not exactly appropriate if compared with the functioning of the firm. However, the campaign seems to be targeting those people who have failed to find jobs according to their abilities and talent. Consequently, they get trapped into wrong jobs where there is no use of their abilities.
The punch line of the campaign reads, ‘Stuck in the wrong job? Monster.com. Sharp Search. Right Jobs.’ The campaign was created by JWT, Hong Kong.
Via Ads of the World
