This awareness campaign against bribery is playing with currency, literally. This advertising effort, developed by Gogelmogel, Lithuania, aims to raise its voice against the issue of corruption in Lithuania.
With this aim, they changed the ordinary soap in all toilets of public enterprises-municipalities, government institutions, etc âto a âmoney soapâ.
The message reads- Keep your hands clean. Donât give or take a bribe
One notable aspect of this advertising effort is its novel way of execution in a cost-effective way.
Via: Direct daily
