The telecom sector is fast transforming itself to adjust into mainstream mobile advertisement comfortably and the effort seems to be maturing this time around. Recently, advertisers are learnt to be experimenting with new mobile ad offering with the help of business listings providers. On the other hand, in countries such as U.S., U.K. and Japan online giants Google and Yahoo are at intense cutthroat competition to capture mobile ad market.
In the latest offering, Unilever’s Bertolli is sponsoring two recently launched mobile business directory services from InterActiveCorp’s Citysearch. However, the search is somewhat focusing mainly on the utility services. Many other companies are also experimenting with the new mobile ad trend and preparing themselves to compete in the market in the time to come.
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