The Mobile Marketing Association has released its latest Mobile Advertising Guidelines, which it usually revises every six months. The latest set of guidelines are basically developed focusing on entire ecosystem. According to the MMA, it took efforts to collect the feedback from every possible place on earth in order to insure the format sizes will be supportable across the globe.
The association has more than 400 members including big industry giants such as Procter & Gamble, Coca Cola along with leading advertising agencies such as Ogilvy.
Click here to read the guidelines.
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