Midway Games Inc. the name behind Mortal Combat amid disappointing fourth quarter result signed a multilayer advertising deal with Double Fusion. In a desperate move to broaden its in-game advertising strategy it will incorporate dynamic real world advertising into its several titles. For the moment, on an urgent basis both the partners will work together to devise advertising strategies for next gen titles like StrangleHold. Under the agreement Midway will also by leveraging Double Fusion’s ad serving technologies work on video game titles like Xbox 360 and PalyStation 3.
Via [Washingtonpost]
