We havenât forgotten those scary Chinese ambient efforts against domestic violence, now; here is another ambient effort, this time against crime generally. The ambient work form Cluedo, developed by DDB Milan uses fake blood and asks us the question- How does it feel to be involved in a crime?
As part of this ambient effort, table numbers in the restaurant were substituted with those used by police at a crime scene. The numbers will be placed on the tables, close to a bloody chandelier and knife. In another effort, a fake bloodstain was positioned under the doors. When people open the door, they can see that it was in fact a flyer with Cluedoâs message.
Scary and powerful, isnât? However, people may not really like to dine out at a restaurant beside a crime scene, even if it is a fake one.
Via: Direct Daily
