We have seen many advertising initiatives banking on the world cup football fever. Lynx did it Virgin Atlantic did it and Green Peace also did it. And, surpassing all of them, KitKat comes up with this clever ad.
The ad shows a broken Vuvuzela and the copy reads- Have a break, Have a Kit Kat.
The ad, developed by JWT Brussels, Belgium, not only conveys the message in a clear way, it amuses the people in an intelligent, entertaining way.
CREDITS
Advertising Agency: JWT Brussels, Belgium
Creative Director: Jean-Luc Walraff
Art Director: Cédric Minot
Copywriter: Jurgen Verbiest
Photographer: Antoine Melis
Advertising Agency: JWT Brussels, Belgium
Creative Director: Jean-Luc Walraff
Art Director: Cédric Minot
Copywriter: Jurgen Verbiest
Photographer: Antoine Melis
