This is an intelligent advertisement campaign undertaken by McKinsey for its recruitment drive of computer engineers. The advertisement interestingly presented in an unorthodox mode asking interested candidates to solve equations to get the contact number. The advertisement also incorporated a humorous approach in the advertisement.
The advertisement campaign has made it to Epica Awards 2005. The presentation of the ad is purely academic. Apparently this was an intellectual advertisement for genius people. The ad might have helped the company to short out brilliant students as the dull students had no room to apply without solving the problem.
The ad has been designed by Ruff Lanz.
Via Adverbox
