This is a remarkable public awareness campaign undertaken by Mckenzie School in Brazil to create awareness about illiteracy among students and parents. The school launched this ambient campaign on Education Day, April 28. The campaign aims at making people to think how the increasing problem of illiteracy can be removed and there is only one solution, education. For the campaign, pencils with a word, Illiteracy, printed on it were distributed at the school’s entrance. As the pencil was used and the more it was sharpened the word disappeared from the pencil.
The message printed on the other end of the pencils completed the phrase that says, ‘only education can put an end to it’. The execution of the campaign was undoubtedly very creative and fresh and it helped it to achieve its objective. Reportedly, the campaign made several parent to think in this direction and prompted students to hold debate over the issue. The campaign was developed by Publicis, Sao Paulo, Brazil.
Via Ads of the World
