This television advertisement campaign was launched by McDonald’s Australia to promote Pasta Zoo, a new variation of pasta based happy meals. The advertisement aims to draw attention towards a child’s imaginations that enthuses fantasy of a dream life. The advertisement is showing a girl and a boy experiencing UFO and excavator becoming alive. The advertisement has evidently aimed at children as their target audience.
The Pasta Zoo advertising campaign has the potential to draw sincere attention from children as this campaign is very close their thought processes. The advertisement was developed by Leo Burnett, Sydney.
Via Duncan’s TV Ad Land
