The bottom-line–Powerade commercial will continue to run during the NCAA tournament. And no one has actually seen the ‘modified’ version of the Powerade ad. Will Coke official first take permission from Pepsi whether or not to air the ad?
Pepsi after two days of filing a lawsuit against Coca Cola’s Powerade Option sports drink adcampaign withdraws it. Pepsi won’t any more call it a case of “false advertising.” Aha. Only two days back, Pepsi wanted to bar Coca-Cola from promoting the soft drink which it said “an unsubstantiated claim that Powerade Option is superior to Gatorade.”
Coca Cola agreed to stop airing Powerade Option TV commercial and will go with a second TV ad during NCAA basketball tournament games with changed content, a Pepsi news release informs.
Coca Cola did not elaborate on the plans, only said, it would ‘modify’ the stuff in the second commercial.
Read
