After hitting it off with four top bracketed celebrities Twiggy, Laura Bailey, Erin O’Connor and Noemie Lenoir the ad campaign for Marks & Spencer rolls down to five cabs. You can call it an integrated effort for whatever reasons, but certainly the fully branded Marks & Spencer cabs decorated in pink cherry blossom will look awesome on street (caz its girlie, that’s y) and will simply match the already televised vintage Mini (caz its integrated, that’s y).
There is a social message to the campaign as well. It’s not all about profit. M&S donated £40,000 for a liveried taxi to Retail Trust (charity for the retail industry). Taxi Promotions then provided taxis for the auction.
Via [Fibre2fashion]
