More and more advertisers are increasingly looking to create new opportunities for women over Internet. The size of the market is as huge as $5 trillion (according to the purchasing power, observes Just Ask a Woman, a women specific market research firm). And the segment is fast emerging as one of the most amounts of time spenders on the web. One Nielsen/Net ratings survey says that since 2003 the number of female unique internet users have risen by a cool 19%. Average time spent has increased by 6%, that is on average 58 hours in month.
If marketers continue to look at online media as the next big opportunity TV may find going difficult. For example, spending on TV ad last year were remained stagnant on $22.4 billion.
Via [UsaToday]
