Obesity is now a niche marketing scope for American marketers. So, there goes a custom vacation suit for obese people who find it embarrassed to be seen in swim suit. There are wide berths, baby seats, doorways specially made to accommodate much bigger people. Chairs are made wider and without arms to prevent getting stuck. William Fabrey, owner of an online business place called Amplestuff, feels no one should be embarrassed by how big they are. The online store offers larger versions of everyday things, be it umbrellas or footstools.
Fabrey has also started a similar company after discussing the scope with an overweight friend and starts selling lotion applicators and sponges that are attached to handle which allows the user to reach all parts of the body.
Such companies though do not escape the criticism that catering to obese people means throwing wide the door to unhealthy life.
Read
