Renowned brand Mango launched its new campaign Fall 08 in Madrid and Barcelona by placing large Mango shopping bags at shopping malls, main streets and other strategic locations in these cities. The bags announce new collections launched by the brand.
Creative advertising is at its peak now. Some try placing ads on huge balloons, some place clowns and Disney characters to attract attention of the customers. Mango is trying out this ‘shopping bag’ campaign. Great idea. These large bags with names of clothing lines and accessories will surely lure customers. On top of it, the brand is also distributing free catalogues. The ‘shopping bag’ campaign shows that the brand is certainly high on innovation!
Source: marketingnews
