Let me admit that I am a great admirer of Man Vs Wild, the conceptually new and functionally excellent TV Show which shows the survival tactics of ex S.A.S. soldier Bear Grylls who is dropped into an extreme environment.
While we are watching the show, at some point of time, we will involuntarily stare in disbelief, with mouth agape, and at some point, you are definitely gonna shut your eyes to the scenes of Bearâs âwild culinary delightsâ, that can be, subjectively may be, called somewhat gross.
These ads, developed by DraftFCB, Auckland, is an intelligent tribute to Bear Gryllâs ‘adventurous’ palette.
CREDITS
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Billy McQueen, Chris Schofield
Senior Art Director: Kelly Lovelock
Senior Copywriter: Matt Simpkins
Producer: Jason Jones
Photographer: Julie-Maree Southen
Retoucher: Denny Monk
Senior Account Director: Fleur Head
Account manager: Katie Loverich
