Make your heart beat for the millennium development goals. That is what this campaign for UN millennium development goals urges us. To communicate this message the ads are symbolically places loudspeakers close to the hearts of men and women, in a noticeable way.
The campaign developed by Grey Worldwide, Italy, attracts our attention with this kind of beautiful symbolism.
The copy reads- To beat poverty, we need something loud and strong.
Make your heart beat for the millennium development goals.
StandAgainstPowerty.org
CREDITS
Advertising Agency: Grey Worldwide, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Gaetano Cerrato
Copywriter Supervisor: Simona Angioni
Advertiser: Campagna del Millenio
Account Supervisor: Emanuela Carnaghi
Art Buyer: Virginia Salvucci
Photographer: Giovanni Santarelli (Agent: DV Milano)
