Poverty is a curse on humanity caused by unequal distribution of resources and going even deeper in the wake of globalization. This advertisement aims at showing the plights of the homeless poor population and drawing a clear distinction between privileged and non-privileged. The advertisement is showing a homeless boy’s life where he has been forced to accept a much downgraded life as his normal life.
The advertisement features a boy, who shows his living place in garbage and his daily lifestyles representing millions of poor. The ad also informs that 8 million people die every year due to absolute poverty.
This advertisement was made for the London International Awards 2006 for the Young Creatives Competition. The advertisement was created on the behalf of Make Poverty History. The video was filmed in Bucharest, Romania. The video is credited to Gavrila&Asociatii.
Via Hout Lust
