Ad for MagLite. Have a look at another one before we analyze this ad.
Ok, unlike the previous one, this ad is not insensitive to innocence. The ad, developed by DraftfcbB, Caracas, Venezuela, shows a thief cowed down by the shadow of a barking dog in the beam of the MagLite.
The ad, as in every ads of Maglite, is also banking on pleasant, funny exaggeration. It also makes a symbolic connection for the product with a watch dog.
CREDITS
Advertising Agency: DraftfcbB, Caracas, Venezuela
Chief Creative: Carlos Rusconi
Creative Director: Macoco Moreira
Art Director: Daniel “Caiman” Méndez
Copywriter: Macoco Moreira
Photographer: Harold Gonzalez
