So, sometimes it may be beneficial for you to confuse your prospective consumers. But, we should be cautious about the basic psychology of the consumer. It should not throw a hurdle to the consumer.
Consider this advertising effort from Magic tape. In a cost-effective advertising initiative, they created magic boxes and delivered it to the prospective consumers. Though at first glance, the box looks like an ordinary one, the missing lines ignite the viewerâs interest. The package wrapped with magic tape that appears to be completely seamless raises consumer awareness about the benefits of magic tape. The effort aims to show the consumers that magic tapes adhere well and leave no residues.
Via: Scary Ideas
