This television commercial promoting Lynx Jet deodorant was banned by the Advertising Standards Authority of New Zealand on the ground of sexually explicit content. The ASA had received several complaints regarding the ad alleging sexually exploitative images of women. Moreover, the complaints also argued that the ad is offensive to women based upon their occupational status as airline host.
On the other hand the company had argued that there was strong link between the product and scene used in the advertisement and their aim was to entertain and surprise their customers.
However, acting on the complaints the advertising watchdog upheld the complaints ruled to ban the advertisement. The board further said that the advertisement would be likely to cause widespread and serious offence in the light of generally prevailing community standards.
