Lynx has recently launched this appealing print advertisement campaign to urge teenage boys to come out of their childhood and get a girl friend. The campaign focuses on showing teenagers involved in their different childhood accomplishment programs such as stand out among Scout, with high score in video games and so on. The campaign has taken an indirect way of emphasizing the product benefit, which would come through having a girl friend after using the product.
The advertisement has shown the childhood activities of teenagers while at the back drop it has displayed a diagram where it is suggested to grab a can of Axe and spraying under the arms would lead the to have a girl friend. The presentation of the campaign is not that expressive but no doubt it is interesting one. The campaign was created by Lowebull, Johannesburg, South Africa.
Via Duncan’s Print
