This clever print campaign for Panasonic to promote its Lumix FT2 has been developed by he Campaign Palace, Sydney, and the agency deserves much of our appreciation for its excellent work.
The campaign aims to show that Lumix FT2 is Water-proof, Drop-proof, and Frost-proof.the way to reflect this message is slightly subtle, but not incomprehensible. The ads show cameras in âdangerousâ situations like under water, falling down or amid frost.
The idea, supported by the good art-direction, conveys the message in an entertaining way.
CREDITS
Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Directors: John Koay, Matt Swinburne
Copywriters: Matt Swinburne, John Koay
Account managers: Mel Gill, Mark Leadercramer
