Love thy neighbour’s letters

Dr Prem Digital Healthcare Marketing

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A ‘moving’ ambient work. And, it is irritatingly moving too. This ambient effort for the HealthCity Fitness centre deliberately made people to walk to their neighbour’s houses.

Dr Prem Web Design and Development

The effort, developed by Duval Guillaume made a wrongly addressed mailing. People got letters addressed to his or her neighbour. So they had to walk to their neighbour’s houses to deliver the letter, and they got some exercise. The letter also invited everyone for a free session at the HealthCity fitness center.

Via: Creative criminals

Dr Prem Healthcare Social Media Marketing
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